75% of executives are afraid

find you way to overcome your fear This is the first of five thoughts dealing with professional presentations and public speaking. An Australian survey found that 70% of executives believe that good presentation skills are critical to professional advancement. Despite the widely acknowledged importance of presentation skills, this slightly arrogant but award-winning speaker finds that […]

find you way to overcome your fear This is the first of five thoughts dealing with professional presentations and public speaking. An Australian survey found that 70% of executives believe that good presentation skills are critical to professional advancement. Despite the widely acknowledged importance of presentation skills, this slightly arrogant but award-winning speaker finds that most executives present badly. One of the main reasons executives present badly is due to their lack of practice. Public speaking is a skill, and as such, it improves with practice and constructive criticism. For many, the main reason for lack of practice is – fear. Australian research suggests that some 75% of executives are afraid of public speaking, and it is hard to practice, and even harder to do well, that which you are afraid of. So how can fear be diminished? Some would say, and I am amongst them, that we should listen…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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