75% of executives suffer from anxiety

implement strategies to decrease anxiety and improve performance This is the first of five thoughts addressing the topic of presentations and public speaking. For many in business, and other sectors, this is a critical subject, and one that does not receive enough attention. Contrary to popular belief, becoming a great presenter or speaker is not […]

implement strategies to decrease anxiety and improve performance This is the first of five thoughts addressing the topic of presentations and public speaking. For many in business, and other sectors, this is a critical subject, and one that does not receive enough attention. Contrary to popular belief, becoming a great presenter or speaker is not genetic. Great speakers develop as the result of the right attitude and outlook, skills training, and practice. Research in the United States suggests that 75% of executives are afraid of public speaking and suffer from what has become known as ‘speech anxiety’. It has been reported that more than 5 million Americans actually suffer from a speech phobia, more than the number who have phobias related to death, spiders, darkness, or blindness. Further research suggests that the fear of public speaking or making presentations limits both income and promotion. It has been estimated that it…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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