manage your personal brand This is the fourth of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and what effect does […]

manage your personal brand This is the fourth of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and what effect does this have on how they behave towards you and the business you work in? We have all ‘Googled’ our name and business. A recent survey in the United States found that 75% of people were less than satisfied with what they found when they searched their name. Another study found that 98% of chief marketing officers were acutely dissatisfied with the results of their personal Google search. A third study found that 65% of business decision makers consider online sources such as Google to be a trusted source, and 53% of decision makers have eliminated…