learn from hans christian andersen Research has found time and again that only 7 – 10 percent of the impact of a speech or presentation comes from the content. That fact is, most people struggle to remember the content of a speech. Sometimes, the content does not matter (Churchill and Kennedy who were simply inspiring), […]

learn from hans christian andersen Research has found time and again that only 7 – 10 percent of the impact of a speech or presentation comes from the content. That fact is, most people struggle to remember the content of a speech. Sometimes, the content does not matter (Churchill and Kennedy who were simply inspiring), other times it matters a great deal. Sometimes the content is critical and needs to be remembered. Limiting the number of points being made is important in this regard. Most experts believe that the number of key points made in a presentation should be limited to a maximum of three. The more points made, the harder any of them is to remember. Research has found that stories can increase the retention of points made in a speech by 75%. This research identified retention levels as follows: Facts  5 – 10% Visuals  25 – 30% Stories…