be consistent and authentic This is the third of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and what effect does […]

be consistent and authentic This is the third of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and what effect does this have on how they behave towards you and the business you work in? Research in the United States has found that 75% of people are willing to drive further to deal with a salesperson with a great reputation. But, what happens when they get there? What happens when they meet the sales person and the reality is inconsistent with the reputation or brand messaging? The most likely outcome will be disappointment. A probable outcome is that no business is done. Another likely outcome is reputational damage, despite the investment that has been made in…