3 truths about service and loyalty So many firms promise good service and so few businesses deliver it – with even fewer articulating the difference between the two. I would argue that service standards in Australia are so low that there are very real opportunities for businesses that offer both high quality and memorable service. […]

3 truths about service and loyalty So many firms promise good service and so few businesses deliver it – with even fewer articulating the difference between the two. I would argue that service standards in Australia are so low that there are very real opportunities for businesses that offer both high quality and memorable service. Consider: How do you feel when you go into a shop and the shop assistant remembers you, your name and your tastes? I would argue that most people feel good. I would also argue that such experiences in Australia are few and far between. How do you feel when you go into a department store and the staff stand around chatting or getting on with their paper work and ignore you? Not too happy, I would argue? I would also argue that most people have had this experience many times. How do you feel when…