develop a comprehensive practice development strategy This is the second of five thoughts addressing marketing in the health and medical sector. Research suggests that this is now the largest sector in the Australian economy. That said, it is a sector under pressure economically and it is not at all well regarded in terms of the […]

develop a comprehensive practice development strategy This is the second of five thoughts addressing marketing in the health and medical sector. Research suggests that this is now the largest sector in the Australian economy. That said, it is a sector under pressure economically and it is not at all well regarded in terms of the application of 21st century marketing expertise. Research in 2017 found that 77% of patients use a search engine prior to booking an appointment with a medical practitioner. Further, this research found that: 44% of patients undertake such searches on a mobile device Search drives three times as many patients as referral sites Research in relation to professional services in general found that consumers are becoming increasingly likely to change professional service providers. Search engine marketing is increasingly important for all medical practitioners and healthcare providers. At the same time, research suggests a decline in the…