78% of over 65s use internet daily

question internet myths There is still a myth floating around that the internet is a young person’s medium. There are many myths about internet, social media, and e-commerce usage. Here are some facts designed to start the process of exploding some of the myths: 87% – Australians using the internet daily 88% – Australian men […]

question internet myths There is still a myth floating around that the internet is a young person’s medium. There are many myths about internet, social media, and e-commerce usage. Here are some facts designed to start the process of exploding some of the myths: 87% – Australians using the internet daily 88% – Australian men using the internet daily 85% – Australian women using the internet daily 82% – Australians 50 – 64 using the internet daily 78% – Australians over 65 using the internet daily 88% – Metropolitan dwellers using the internet daily 85% – Regional Australians using the internet daily 57% – Desktop users who access the internet 5 times a day 63% – Smart phone users who access the internet 5 times a day 64% – Tablet users accessing the internet 5 times a day Internet usage is now truly ubiquitous. There are limited differences according to…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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