79% use facebook

integrate Facebook into your marketing If I had a dollar for every time a business-person has told me how much they hate Facebook, that they never use Facebook, or that they have never even looked at Facebook, I would be an incredibly rich man. What is more, if all of these people had engaged with […]

integrate Facebook into your marketing If I had a dollar for every time a business-person has told me how much they hate Facebook, that they never use Facebook, or that they have never even looked at Facebook, I would be an incredibly rich man. What is more, if all of these people had engaged with Facebook a little more, it is likely they would be much richer. Consider: 79% of all American internet users are on Facebook 16 million Australians use Facebook daily 68% of American adults use Facebook 86 billion people around the world are on Facebook Together with Google, Facebook controls 50% of world advertising Pages can be filled with such statistics. Facebook is a powerhouse, and it is growing in influence and strength – no matter how many other social media channels enter the market. Facebook is a highly potent media: 76% of all members visit the…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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