develop a personal branding strategy This is the sixth of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and what effect […]

develop a personal branding strategy This is the sixth of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and what effect does this have on how they behave towards you and the business you work in? Recent research in the United States found that 80% of executives believe that a sound social media profile makes the individuals in a sales team, and therefore the overall sales team, more successful. That is, they believe that there is a better outcome for the business, in terms of sales, where each member of the sales team has a personal social media profile that they actively work to develop. This is perhaps not surprising in the era of social media.…