Research by the likes of Daniel Kahneman has looked at the nature of human decision-making. Kahneman identifies two types of thinking: System One System Two System One is an automatic, fast, and often unconscious way of thinking. System Two is an effortful, slow, and controlled way of thinking. System One thinking occurs in the oldest part of […]

Research by the likes of Daniel Kahneman has looked at the nature of human decision-making. Kahneman identifies two types of thinking: System OneSystem Two System One is an automatic, fast, and often unconscious way of thinking. System Two is an effortful, slow, and controlled way of thinking. System One thinking occurs in the oldest part of the brain, the brain stem (often called the reptilian brain) and an oldish part of the brain known as the limbic system (the emotional part of the brain). System Two thinking primarily occurs in the newest part of the brain – the neo-cortex – that part of the brain in which cognitive thought occurs. This is the part of the brain that separates humans and other primates. Research has consistently demonstrated that up to 80% of decision-making occurs in the brain stem and limbic system. More specifically, up to 30% of human ‘thinking’ and up to…