define and audit ethical behaviourThere is much talk these days about ethics, values, and corporate social responsibility – and rightly so. These are increasingly important subjects. This is the third of 10 THOUGHTS addressing ethics, values, and CSR in marketing. It is heartening that so many businesses are now addressing ethics with the realisation that […]

define and audit ethical behaviourThere is much talk these days about ethics, values, and corporate social responsibility – and rightly so. These are increasingly important subjects. This is the third of 10 THOUGHTS addressing ethics, values, and CSR in marketing. It is heartening that so many businesses are now addressing ethics with the realisation that they are important to both employees and consumers. A recent global study of businesses found that: 80% report having a code of ethics57% report having training that addressed ethics60% say their boards accept responsibility for ethics The fact that this was a self-report survey (without verification) might bring into question the credibility of these numbers. That said, however, these numbers suggest a growing understanding of the importance of business ethics. Yesterday’s THOUGHT defined business ethics. It might be worth considering here what issues are covered by the term business ethics and which are noticed by…