determine how you can capitalise on the experience trend This is the second of 5 thoughts addressing social trends in Australia. To avoid repetition, I have avoided trends associated with social media, content marketing, and digital marketing to focus on interesting trends that many may not be aware of. A recent Australian study found that […]

determine how you can capitalise on the experience trend This is the second of 5 thoughts addressing social trends in Australia. To avoid repetition, I have avoided trends associated with social media, content marketing, and digital marketing to focus on interesting trends that many may not be aware of. A recent Australian study found that 81% of Australian millennials choose to buy ‘experiences’ ahead of ‘goods’. There is also evidence that other sectors are opting for experiences over goods. Research suggests that experiences are increasingly viewed as yielding greater utility than goods in most sectors of the community. Indeed, this is one of four trends contributing to the decline in Australian retailing. The other factors are: The influx of international brands offering a superior product The growth in online shopping from local and overseas sites The current economic environment and the increasing cost of utilities It is likely that the…