QUESTION – how do I maximise conversion rates? THOUGHT – engage the prospect When making a significant purchase, consumers are increasingly likely to undertake research. A recent study found that when making a significant purchase, 82% of consumers view 5 or more items of content.Being the source of that content can help to increase awareness […]

QUESTION – how do I maximise conversion rates? THOUGHT – engage the prospect When making a significant purchase, consumers are increasingly likely to undertake research. A recent study found that when making a significant purchase, 82% of consumers view 5 or more items of content.Being the source of that content can help to increase awareness and perception of your brand. It can also be a useful strategy for engaging potential customers early on and throughout the purchasing process. With significant purchases, it is understandable that consumers will seek information to help them make the right decision. This is particularly so, where the purchase involves a complicated process or the item being purchased is complex. It is especially so, with the initial purchase of a significant product or where models have been substantially updated. In these circumstances, consumers seek an understanding of relevant facts. Providing those facts can enhance your brand…