83% like to refer after a positive experience

place a higher priority on referral Advertising can drive traffic, but it cannot deliver a sale, and it most certainly cannot deliver a referral. Conversion depends on a range of factors including the product, the price, and the service. It is driven by the level of customer satisfaction and the existence of a strategic referral […]

place a higher priority on referral Advertising can drive traffic, but it cannot deliver a sale, and it most certainly cannot deliver a referral. Conversion depends on a range of factors including the product, the price, and the service. It is driven by the level of customer satisfaction and the existence of a strategic referral programme. Despite this, only 10% of businesses report having a referral programme in place. Those that do have been found to be three times more likely to achieve their objectives. This is the first of 5 thoughts addressing referral generation. A study in 2017 found that 83% of consumers are prepared to recommend a business or brand to a friend after a good experience. Another study found that 55% of consumers surveyed. Had made social media referrals after a good experience. Further, 92% of respondents in another study reported trusting referrals from friends, while another…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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