84.3% of presentations are visual

QUESTION – how do I present to win?THOUGHT – engage with your audience visuallyWith all due respect to those in our community who are visually impaired, the fact is human beings are highly visual animals. Some studies how shown that for sited people up to 80% of the information we take in is extracted visually. […]

QUESTION – how do I present to win?THOUGHT – engage with your audience visuallyWith all due respect to those in our community who are visually impaired, the fact is human beings are highly visual animals. Some studies how shown that for sited people up to 80% of the information we take in is extracted visually. For most human-beings site is the dominant sense. For this reason, it is essential in any presentation, verbal or written to place a high priority on the visual aspects of the presentation. It is therefore perhaps not surprising that a recent survey found that some 84.3% of presentations are highly visual.The visual aspects of a verbal presentation (the slide show) need to: Be visually interesting and engagingCommunicate information simply and efficientlyMore graphics and images than words Visually engaging imagery helps hold attention and interest throughout the presentation. Graphs and diagrams, including infographics, can help communicate…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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