make social media part of your referral programme Advertising can drive traffic, but it cannot deliver a sale, and it most certainly cannot deliver a referral. Conversion depends on a range of factors including the product, the price, and the service. It is driven by the level of customer satisfaction and the existence of a […]

make social media part of your referral programme Advertising can drive traffic, but it cannot deliver a sale, and it most certainly cannot deliver a referral. Conversion depends on a range of factors including the product, the price, and the service. It is driven by the level of customer satisfaction and the existence of a strategic referral programme. Despite this, only 10% of businesses report having a referral programme in place. Those that do have been found to be three times more likely to achieve their objectives. This is the third of 5 thoughts addressing referral generation. Research completed in 2018 found that 85% of fans of brands on Facebook recommended that brand using social media. A study in 2017 found that 58% of consumers used social media to share information regarding a successful online purchase. These studies, together with those showing that 81% of consumers are influenced by online…