embrace the power of the net in targeting women Research suggests that the fastest growth rate in online shopping is among men. This is, in part, due to the fact that men are coming from a lower base, as women embraced online shopping first. Research suggests that 85% of women use the Internet daily. Research […]

embrace the power of the net in targeting women Research suggests that the fastest growth rate in online shopping is among men. This is, in part, due to the fact that men are coming from a lower base, as women embraced online shopping first. Research suggests that 85% of women use the Internet daily. Research also suggests that some 74% of adult females shop online at least occasionally, some 22% of women shop online daily, and some 84% of women compare prices online. Some 97% of women with a tablet have used it to shop online. US research suggests that women account for 58% of all online spending. It is certainly the case that women often enjoy the process of shopping and, indeed, visiting bricks and mortar stores more than men. It is certainly the case that women tend to place a higher priority than men on the customer experience…