provide the leadership that creates the culture that creates the brand This is the seventh in a series of ten articles addressing the brand – culture continuum, the direct and inevitable link between a business’s brand and its culture. The brand reflects the culture, and the culture determines the brand. Culture, not advertising, creates a […]

provide the leadership that creates the culture that creates the brand This is the seventh in a series of ten articles addressing the brand – culture continuum, the direct and inevitable link between a business’s brand and its culture. The brand reflects the culture, and the culture determines the brand. Culture, not advertising, creates a sustainable brand. A study by CultureIQ found that 86% of employees say there is a close relationship between a strong culture and leadership listening to employees. They found that 90% of employees in ‘winning cultures’ are confident in their leadership team. A study by Deloitte found that only 12% of executives believe their leadership is driving their culture, and only 28% of executives report actually understanding the culture of their organisation. Further, it was found that only 19% of executives believe their business has an optimal culture. A study by Gallup found that 70% of…