customers will pay for service It would be a gross overstatement to suggest that all customers will pay for good service. It would be an overstatement to suggest that all customers will do anything. The facts are however: Many people will pay for good service or better service Service is a critical element of the […]

customers will pay for service It would be a gross overstatement to suggest that all customers will pay for good service. It would be an overstatement to suggest that all customers will do anything. The facts are however: Many people will pay for good service or better service Service is a critical element of the product being sold It is often smarter business to target customers who will pay for service Research completed by RightNow in the United States found that 86% of customers are willing to pay up to 25% for better customer service. There is little doubt that the preparedness to pay for better service and the amount that consumers will pay, will vary by product category and customer group, but the evidence suggests that many customers will pay for better service, especially where that service: Makes the purchase process easier Saves time Makes the purchase process a…