have, and demonstrate, an effective returns policy Online shopping research has demonstrated, time and again, the importance of trust. Consumers want to be sure that what they order, and pay for, will be delivered, and that it will meet their expectations. In addition to this, they want to know that if there is a problem, […]

have, and demonstrate, an effective returns policy Online shopping research has demonstrated, time and again, the importance of trust. Consumers want to be sure that what they order, and pay for, will be delivered, and that it will meet their expectations. In addition to this, they want to know that if there is a problem, they can return the purchase with ease and reliability. Further, research has found that 83% of online shoppers claim that they will never shop with an online retailer that has demonstrated a poor return policy or practice. Similarly, 77% of UK shoppers believe that online retailers need to improve their returns policy or practices. In addition, 28% said that there were online retailers they would never use again due to a poor return experience. It is currently estimated that 10% of online purchases are returned for one reason or another. It is also estimated that…