help your customers to grow This is the third of five thoughts dealing with the core psychological needs of all consumers. Each one of these six needs represents an opportunity for business. This thought addresses the issue of, and, indeed, the need for growth. Not every human being wants to be a millionaire, an Olympic […]

help your customers to grow This is the third of five thoughts dealing with the core psychological needs of all consumers. Each one of these six needs represents an opportunity for business. This thought addresses the issue of, and, indeed, the need for growth. Not every human being wants to be a millionaire, an Olympic gold medallist or a Nobel Prize winner. However, research suggests that almost every human being wants to be more today than he/she was yesterday. Most human beings want to be richer today than yesterday, more informed today than yesterday, faster today than yesterday, or happier today than yesterday. Each human being has their own motivators, a unique combination of issues that impact on their happiness and state of mind, but the one thing they all have in common is a desire to continually move forward. Most human beings want to know that they are making…