pay more attention to your personal brand This is the first of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and […]

pay more attention to your personal brand This is the first of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and what effect does this have on how they behave towards you and the business you work in? In practical terms, what people say about you when you are not in the room is a summary of your reputation. In practical terms, your reputation is a reflection of your personal brand. Your personal brand becomes critically important when the people talking about you are from your target market. A recent survey undertaken in the United States found that 88% of executives rate damage to their reputation as their number one risk. In other words, reputation is…