QUESTION – how do I present to win?THOUGHT – support your assumptions and assertions factuallyThere was a time when a big statement made in a presentation tended to be believed. Presenters were viewed as knowledgeable and bold statements were seen as engaging. This is no longer the case. Presenters are more often than not seen […]

QUESTION – how do I present to win?THOUGHT – support your assumptions and assertions factuallyThere was a time when a big statement made in a presentation tended to be believed. Presenters were viewed as knowledgeable and bold statements were seen as engaging. This is no longer the case. Presenters are more often than not seen as salespeople and big statements are at best viewed as requiring substantiation or authentication. The facts are however, that presenters do tend to be salespeople and with the proliferation of fake news, we have all become more sceptical – as indeed we should. I never accept anything I hear in a presentation at face value. I want, like most people – evidence to support all contentions. A recent study found that some 88% of people are now concerned about fake news, and as a result, more sceptical about what they read and hear. As a…