Include digital marketing in your B2B strategy A study I looked at recently suggested that 88% of B2B marketers now use digital content as part of their marketing strategy. A second study suggested that 89% of B2B marketers used content in their marketing. A third study found that B2B marketers were spending up to 28% […]

Include digital marketing in your B2B strategy A study I looked at recently suggested that 88% of B2B marketers now use digital content as part of their marketing strategy. A second study suggested that 89% of B2B marketers used content in their marketing. A third study found that B2B marketers were spending up to 28% of their marketing budget on digital content. Further, some 81% of respondents in one of the studies reported using LinkedIn for new product launches. Research also suggests that 54% of those using digital content as part of their B2B marketing strategy have secured a lead that they can trace back to this involvement. In another study, 52% of B2B buyers suggest that half of their purchases in the year ahead will be made online, and 55% say that they actively search online content before purchasing. Despite all of this, I still come across B2B businesses…