embrace omnichannel marketing There is a lot of talk these days about omnichannel marketing, but as far as I can see, few businesses are actually embracing it. Businesses that provide customers with a seamless shopping experience across channels (online, phone, or instore) are benefiting big time. B2C reported the results of research completed in 2017 […]

embrace omnichannel marketing There is a lot of talk these days about omnichannel marketing, but as far as I can see, few businesses are actually embracing it. Businesses that provide customers with a seamless shopping experience across channels (online, phone, or instore) are benefiting big time. B2C reported the results of research completed in 2017 showing that: Businesses with omnichannel customer engagement retain 89% of their customers Businesses without omnichannel customer engagement retain 33% of their customers This demonstrates the power of omnichannel customer engagement. Despite this, that same research found that, only 45% of retailers cited omnichannel customer engagement as a priority for their business. It is also interesting to note from the same survey that: 72% of digital shoppers consider the instore experience the most important channel 71% of instore shoppers use smart phones to research and then rely on the instore experience Customers who shop online and…