demonstrate that your businesses practices are ethicalThis is the ninth of 10 ‘BEST OF THOUGHTS’ from the more than 200 THOUGHTS published in 2018.Given the findings of the Royal Commission into the banking sector, this is surely the right time to discuss the importance of ethics in business. This is the first in a series […]

demonstrate that your businesses practices are ethicalThis is the ninth of 10 ‘BEST OF THOUGHTS’ from the more than 200 THOUGHTS published in 2018.Given the findings of the Royal Commission into the banking sector, this is surely the right time to discuss the importance of ethics in business. This is the first in a series of five thoughts addressing ethics in business and, more specifically, in marketing. Recent research in the United States found that 90% of consumers expect businesses to do more than just make money. Consumers expect a business to be a member of the community, and an ethical one at that. They expect businesses to give back to the community as well as take profits from it. Another study in the United States found that 36% of consumers view business as a source of ‘hope’. This research also found that the majority of American consumers view business…