QUESTION – how do I maximise conversion rates?THOUGHT 3 – develop a proven strategy and system!Recent research found that 90% of people surveyed had a particular brand in mind before they started searching for a product. That is not to say that they will necessarily buy that brand or that they will buy from a […]

QUESTION – how do I maximise conversion rates?THOUGHT 3 – develop a proven strategy and system!Recent research found that 90% of people surveyed had a particular brand in mind before they started searching for a product. That is not to say that they will necessarily buy that brand or that they will buy from a specific vendor. However, they do have a brand in mind. This highlights the importance of brand awareness in maximising conversion rates. A proven strategy and system for converting qualified enquiries is instrumental in maximising conversion rates. This, in turn, requires understanding: Which brands the prospect has in mind and whyWhy the customer is making the purchaseWhat criteria the customer will use to make a decisionThe customer journey and how it might be influencedThe value proposition that is most likely to enable conversion The optimal strategy and system will be supported by staff who empathise and…