Recent estimates suggest that some 90% of the data in the world was created in the last two years. Another recent study found, however, that businesses analyse only 12% of the data they have to hand.  Data is rapidly becoming the cornerstone of business – or at least business that are realising their potential. Two […]

Recent estimates suggest that some 90% of the data in the world was created in the last two years. Another recent study found, however, that businesses analyse only 12% of the data they have to hand.  Data is rapidly becoming the cornerstone of business – or at least business that are realising their potential. Two profound observations can be made about the world’s biggest brands, including Apple, Google, Facebook, and Amazon: They have brilliant productsThey are data-driven It would be a big mistake to suggest that data drives these businesses because they are big. The truth is – they are big because they have brilliant products and data has always driven them. This data provides the insights required to develop brilliant products. Every single Google search improves the algorithms used by Google. Every time a customer interacts with one of these businesses at any one of their multitude of touchpoints,…