demonstrate an understanding of women We all feel misunderstood, particularly by advertisers, and maybe we are. The fact is, however, whether or not we are misunderstood, we would respond more positively to advertising, and marketing in general, when we feel that we are understood and there is a connection. Research in the United States has […]

demonstrate an understanding of women We all feel misunderstood, particularly by advertisers, and maybe we are. The fact is, however, whether or not we are misunderstood, we would respond more positively to advertising, and marketing in general, when we feel that we are understood and there is a connection. Research in the United States has found that 91% of women think that advertisers do not understand them. I believe the situation is not dissimilar in Australia, and most other western markets. The research also found that: 66% feel misunderstood about healthcare purchases 74% feel misunderstood about automotive purchases 84% feel misunderstood about investment purchases Even if these women feel more misunderstood than they actually are, these findings certainly suggest that many women feel misunderstood by advertisers. Further, even if these women are better understood than they feel, simply feeling misunderstood has the potential to limit the success of, or damage,…