92% engagement results from the audience talking

QUESTION – how do I present to win?THOUGHT – secure the attention of your audience and keep itIn my humble view, there is nothing worse than a speech at a wedding – unless of course the objective is to put the audience to sleep while the caterers organise the next course. Like most people, I […]

QUESTION – how do I present to win?THOUGHT – secure the attention of your audience and keep itIn my humble view, there is nothing worse than a speech at a wedding – unless of course the objective is to put the audience to sleep while the caterers organise the next course. Like most people, I have been to a lot of weddings and like most people I have payed attention to no more than a handful of wedding speeches. Unlike most people, I am honest about this. I also find it hard to stay awake when I am reading written submissions and job applications. This is because the content I am reading, like the wedding speech is not presented with me, the audience, in mind and fails to offer anything I find interesting or engaging. Engaging your audience and holding their attention is essential for the success of any speech,…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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