personalise you customers experience The experience your customers enjoy (or not) when they interact with your business is more important than ever. As the number and quality of online options increases, so it becomes more important for offline business to focus on this great potential differentiator – the customer experience. As offline options increase and […]

personalise you customers experience The experience your customers enjoy (or not) when they interact with your business is more important than ever. As the number and quality of online options increases, so it becomes more important for offline business to focus on this great potential differentiator – the customer experience. As offline options increase and the number of international brands offering great customer experience grows, so all businesses must focus on offering customers a unique and engaging experience. This is the second of five thoughts on this subject. Research completed by Verndale in the United States found that 92% of marketing professionals believe that personalisation is a ‘crucial’ component of a good customer experience. Interestingly, however, 51% of marketing professionals in the same study suggested that their business was not able to offer its customers the personalised experience they ‘crave’. There is no doubt that personalising the customer experience is…