Research into the level of trust various professions attract within the community have been undertaken nationally and internationally for years. They have consistently shown that: Nurses rate at the top (currently 92%) Politicians rank about mid-range (currently 13%) Car salesmen rank at the bottom (currently 4%) By the way, advertising people consistently rate second from […]

Research into the level of trust various professions attract within the community have been undertaken nationally and internationally for years. They have consistently shown that: Nurses rate at the top (currently 92%)Politicians rank about mid-range (currently 13%)Car salesmen rank at the bottom (currently 4%) By the way, advertising people consistently rate second from the bottom (currently 5%). Behavioural Economist and psychologist Dan Ariely has undertaken a number of experiments on this issue of trust, eliciting findings that might be counterintuitive. In one study he found that if a waiter suggests to a person ordering food that they should not take the option they want because a lower price option tastes better and represents better value – other people will seek the waiter’s recommendation – reflecting a level of trust. If on the other hand, the waiter suggests that the patron opt for a more expensive item to the one they…