take another look at ‘buy local’ This is the first of five thoughts addressing tends in marketing that all marketers need to understand, and many will need to embrace, sooner rather than later. Research completed by Google in 2018found that up to 93% of Google searches involve a ‘local intent’. Another study found that 50% […]

take another look at ‘buy local’ This is the first of five thoughts addressing tends in marketing that all marketers need to understand, and many will need to embrace, sooner rather than later. Research completed by Google in 2018found that up to 93% of Google searches involve a ‘local intent’. Another study found that 50% of people undertaking a ‘local search’ actually visit a store in the local area. A second study on this same subject found that 78% of people undertaking a ‘local search’ visit a store in the local area. Further, evidence suggests that 18% of people undertaking a ‘local search’ make a local purchase within 24 hours. This is just some of the data suggesting that there is a large proportion of the community who want to, or at the very least are prepared to, make a local purchase and undertake an online search with this intent.…