95% don’t trust a degraded design get the aesthetics right Some 89% of consumers say that they trial a competitor following a poor online experience. Some 95% of users of online devices say that a good user experience is important. But, what are the characteristics of a good user experience? This is the second of […]

95% don’t trust a degraded design get the aesthetics right Some 89% of consumers say that they trial a competitor following a poor online experience. Some 95% of users of online devices say that a good user experience is important. But, what are the characteristics of a good user experience? This is the second of five thoughts touching on this complex issue. Research in the United States found that 94% of consumers surveyed did not trust a website with a less than aesthetically pleasing design. In other studies: 52% of consumers describe poor aesthetics a major reason for not returning to a site 66% of consumers prefer to read online material that is well designed 88% say they are less likely to visit a less than aesthetically pleasing site 80% say they will disengage if content is poorly displayed 48% of consumers associate aesthetics and design with credibility These statistics…