choose your media wisely A social media network, like any other media, will only pay full dividends when adequate resources are allocated. In an environment in which resources are limited, it is very often better to utilise fewer media channels. Using a small number of channels well almost always generates a superior return compared with  […]

choose your media wisely A social media network, like any other media, will only pay full dividends when adequate resources are allocated. In an environment in which resources are limited, it is very often better to utilise fewer media channels. Using a small number of channels well almost always generates a superior return compared with  using a larger number of channels poorly. Given this, it is important to identify the best media. So, what social media channels do Australians use the most? According to Sensis research, some 55% of Australians use social media more than 5 times a day, and 32% use it 1 – 4 times a day. Of those that use it, the channels used are as follows: Facebook – 95% Instagram – 31% Linked In – 24% Snapchat – 22% Twitter – 19% Pintrest – 11% Google+ – 10% Not surprisingly Facebook is the dominant channel, although…