leverage the enormous sm potential of your staff This is the eighth of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, […]

leverage the enormous sm potential of your staff This is the eighth of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and what effect does this have on how they behave towards you and the business you work in? Businesses around the world are investing more and more into social media, and most of that social media involves messages inspired by, and communicated by, the business. This might, however, be less than ideal. Research in the United States found that 98% of employees use at least one social media platform to communicate their personal brand, and that in doing so, some 50% of employees are posting about the business they work for. This impacts the perception…