A number of studies have found that consumers struggle to differentiate the various brands of cola, when subjected to a blind taste test.  The findings in round one of a recent study were: 41% identified Coke correctly 38% identified Pepsi correctly 35% identified RC cola correctly In a second round of this same study, participants […]

A number of studies have found that consumers struggle to differentiate the various brands of cola, when subjected to a blind taste test.  The findings in round one of a recent study were: 41% identified Coke correctly38% identified Pepsi correctly35% identified RC cola correctly In a second round of this same study, participants were three rounds of the same cola, the findings were: 45% identified Coke correctly32% identified Pepsi correctly25% identified RC cola correctly  Another interesting fact to consider here are: 83% of people in the US say they prefer Coke over Pepsi These findings suggest a number of things, including: When people buy Coke, they buy the brand not the tasteThe brand creates expectations that are not borne out in reality Consumers prefer Coke despite struggling to differentiate it from its major competitors. In another study students claimed that an adulterated beer tasted better than the real thing, until…