50% less pain after 60 minutes

A recent study in the United States considered two groups of patients who had just endured hip replacement surgery. The two groups received the same pain killer, in the same quantity, to address the after-effects of this painful operation. What differed between the groups was the administration of the painkiller: Group 1 – administered by […]

A recent study in the United States considered two groups of patients who had just endured hip replacement surgery. The two groups received the same pain killer, in the same quantity, to address the after-effects of this painful operation. What differed between the groups was the administration of the painkiller: Group 1 – administered by a medico in a white coatGroup 2 – administered by intravenous drip Members of Group 1 reported experiencing substantially less pain than members of Group 2. Administration of pain killers by a ‘medico’ reduced the perception of pain for more extended periods and about 50% more than the administration of the same drug in the same dosage by drip. Among other things, this research points to the importance of preconception. There was a preconception among subjects that painkillers administered by hand by a medico will be necessarily more effective than pain killers administered by a…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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