63% of people take selfies

I have never taken a ‘selfie’, but then, I rarely take photographs of any kind. Research suggests, however, that 63% of people in the United States ‘take selfies’. Another study found that Australians take 2 million selfies every day in Australia. Interestingly, some 2.3 million Australians report having taken a naked selfie. If you go on […]

I have never taken a ‘selfie’, but then, I rarely take photographs of any kind. Research suggests, however, that 63% of people in the United States ‘take selfies’. Another study found that Australians take 2 million selfies every day in Australia. Interestingly, some 2.3 million Australians report having taken a naked selfie.If you go on Facebook at any time of any day, you will find photographs of people with their families, photographs of what they are eating, holiday snaps, images of themselves doing things that are almost certainly of much less interest to others than they are to them.Why is this? Why is it that people are becoming so obsessed with themselves?Some would question the relevance of these questions – suggesting that self-obsession has always been a feature of the human condition and that social media simply allows it to be demonstrated more overtly. This may be the case. However, the…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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