A recent study found that 86% of consumers are prepared to pay more for a good customer experience. Indeed, research findings indicate a growing demand for a positive customer experience. This suggests that if your market wants a good customer experience, then you must deliver it in order to maximise sales and margins. It is critical […]

A recent study found that 86% of consumers are prepared to pay more for a good customer experience. Indeed, research findings indicate a growing demand for a positive customer experience. This suggests that if your market wants a good customer experience, then you must deliver it in order to maximise sales and margins. It is critical to align your product offering and promotional messaging with the demands and expectations of your target market. Research has consistently shown that the three primary drivers of online shopping, in order of importance are:  Range Convenience Price  Further, most research has found price lagging a long way behind the first two factors. It is only important if you have the range and offer the required convenience. This being the case, it makes little sense to consistently highlight the price advantage you offer – unless all of your competitors are as good as you on the first two…