> 50% of executives believe that corporate culture influences productivity I was amazed by the outcomes of a recent survey that found that more than 50% of executives believe that corporate culture impacts on productivity. The fact that it was not 99% suggests to me that the sample surveyed were at least 40% lightweights. There is […]

> 50% of executives believe that corporate culture influences productivity I was amazed by the outcomes of a recent survey that found that more than 50% of executives believe that corporate culture impacts on productivity. The fact that it was not 99% suggests to me that the sample surveyed were at least 40% lightweights. There is a truckload of research and empirical evidence demonstrating that corporate or organisational culture impacts directly on an organisation’s capacity to:  Attract the best people Retain the best people Get the most out of their people  A recent survey found that 86% of prospective employees are influenced by the reputation or brand of a potential employer, and reputation and brand are both direct consequences of culture. The facts are:  The culture should determine by the brand definition It is the culture that delivers the brand – bringing it to life Culture is the only way of ensuring…