Advisor – Director – Strategist
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RESEARCH

Beware intuition.

It would be very difficult to live life without relying on intuition. Intuition plays an important role in day-to-day life. Intuition is, however, far too unreliable to be relied on for business decision-making. Business decisions should be based on data.

As a researcher, I work with clients to pull together and interpret the data required to identify opportunities and the strategies to address those opportunities, maximising return on investment effectively. My services include:

  • Customer and consumer insights.
  • Customer and customer surveys.
  • Focus groups and workshops.
  • Personal face-to-face interviews.
  • Customer journey mapping.

I work with clients to:

  • Identify critical data and sources.
  • Cost-effectively gather required data.
  • Analyse critical data.
  • Identify critical insights.

 

 

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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