The data suggests that there is no certainty in life or business. That said, outcomes become more certain when reliable data is used to develop a well-thought-out and accountable strategy. Strategy is a key to maximising certainty.
I work with clients to maximise certainty, developing data-driven, customer-centric strategies that leverage opportunities while enabling full implementation, thus maximising return on investment. The areas in which I most commonly work include:
- Corporate strategy.
- Business planning.
- Brand strategy.
- Culture strategy.
- Marketing strategy.
- Communication strategy.
- Business development strategy.
- Delivery strategy.
My preferred approach to strategy involves:
- Agreeing on the objectives.
- Identifying the available resources.
- Data gathering and analysis.
- Strategic option identification and review.
- Strategic options review with the client.
- Strategy documentation.
- Strategy review with the client.
- Strategy and implementation plan finalisation.
- Presentation to priority targets.