54.9% of this expenditure in 2019 will be online. It is estimated that in 2019, expenditure on advertising in Australia will rise by 4.4% to $17.2 billion, after rising in 2017 by 5.6%,The rate of growth of advertising is declining despite a growing economy. Some 54.9% of this expenditure in 2019 will be online.Internationally, while advertising […]

 54.9% of this expenditure in 2019 will be online. It is estimated that in 2019, expenditure on advertising in Australia will rise by 4.4% to $17.2 billion, after rising in 2017 by 5.6%,The rate of growth of advertising is declining despite a growing economy. Some 54.9% of this expenditure in 2019 will be online.Internationally, while advertising budgets were expected to increase by 4.5% in 2019, they have actually increased by just by 3.6% – and this is despite a booming US economy.More than 50% of advertising internationally is now online.These findings suggest, among other things, that: The growth rate in advertising budgets are under threat The only real area of growth in advertising budgets is online Further to the first of these points: In 2017/2018, Proctor and Gamble reduced its advertising budget by $750 million and sacked 50 advertising agencies. In the first quarter after the cut, sales increased by 3%.…