myth four – australia is a christian nation

50% of urban Australians identify as Christian If you have ever heard politicians saying the Lord’s Prayer at the beginning of Parliament, you could be forgiven for thinking that Australia is a Christian nation. However, there are a number of problems with this notion. While 50% of Australians in the 2016 census identified as Christian: […]

50% of urban Australians identify as Christian If you have ever heard politicians saying the Lord’s Prayer at the beginning of Parliament, you could be forgiven for thinking that Australia is a Christian nation. However, there are a number of problems with this notion. While 50% of Australians in the 2016 census identified as Christian: This percentage has declined by 7% since 2011 and continues to decline Some 30% of Australians identify as having no religion (an increase of 48% since 2011) The average age of people attending Catholic or Anglican church is 60 Only 8% of so-called Christians attend church monthly or more  These numbers suggest that: To call Australia a Christian nation is an exaggeration Christianity is for the ageing Even those who identify as Christian do not practise actively I would argue that this demonstrates the maturity of a society, as it gradually sheds the stories of…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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