6 options outsell 24 and 30 We could all be forgiven for thinking that Chinese restaurant owners believe the adage – ‘the more, the merrier’. Menus in Chinese restaurants tend to offer more options than most patrons could consider or imagine. There is a view held by many in business that central to maximising customer […]

6 options outsell 24 and 30 We could all be forgiven for thinking that Chinese restaurant owners believe the adage – ‘the more, the merrier’. Menus in Chinese restaurants tend to offer more options than most patrons could consider or imagine.There is a view held by many in business that central to maximising customer satisfaction, is offering as many options as possible – on the basis that this will ensure every patron can order or get what they want.The fact is, however, choice often reduces satisfaction. In just one of many studies addressing this subject, researchers looked at two ranges of jam displayed in a supermarket to examine purchase behaviour. The findings were as follows: 6 options 40% of customers stopped to look at the display People viewing the display tasted an average 1.38 jams 30% of consumers made a purchase 24 options 60% of customers stopped to look at…