myth fourteen – education changes behaviour

31% of road trauma is caused by speeding There are few subjects that receive more publicity than the causes of road trauma and the behaviours essential if it is to be avoided. There are few subjects, consumers in any western country have been educated about more than the causes of road trauma and the behaviours […]

31% of road trauma is caused by speeding There are few subjects that receive more publicity than the causes of road trauma and the behaviours essential if it is to be avoided. There are few subjects, consumers in any western country have been educated about more than the causes of road trauma and the behaviours required to avoid it.Some 1226 people were killed on Australian roads in the 12 months to January 2019, bringing to total killed since recording deaths commenced to 190,000. Further, while the number of deaths has decreased each year since 1970, it remains unacceptably high and the main driver of the decrease has been stricter laws – rather than changes in behaviour driven by education.Recent Australian research has highlighted the following causes of road trauma: Speeding – 31% Alcohol – 19% Fatigue – 10% Inattention – 5% Other – 35% With the exception of some of…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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