Advisor – Director – Strategist
Login Sign Up
Back
In CONSUMER BEHAVIOUR, STRATEGIC MARKETING

a pricing strategy delivers higher profits than pricing tactics

Friday, November 1, 2019

70 million units at $10,00 in the holiday season An Apple iPhone sells for around $1,000 and the company will sell about 70 million iPhones in the 2019 ‘holiday season’.In marketing the iPhone, Apple pursues a premium pricing strategy. Not only has this strategy supported margins, but it has also supported unit sales. Consumers expect […]

70 million units at $10,00 in the holiday season An Apple iPhone sells for around $1,000 and the company will sell about 70 million iPhones in the 2019 ‘holiday season’.In marketing the iPhone, Apple pursues a premium pricing strategy. Not only has this strategy supported margins, but it has also supported unit sales. Consumers expect to pay more for an iPhone and are more than happy to do so despite not being able to differentiate the various options in terms of features. Apple’s premium pricing strategy is also reflected in the $159 price point for AirPods. Indeed, Apple has an impressive track record in marketing products to its community at premium prices. The iPhone has supported the profitability of Apple for a number of years now. Ancillary products such as the AirPod has built on the premium pricing model and further enhanced profitability. Many years ago, Apple, then led by…

New here?

Be the first to read the full article and get unlimited news access and insights!
SIGN INSUBSCRIBE NOW
No tags

Previous post

Price impacts brand as much as brand impacts price

Next post

Make economy pricing credible

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE