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avoid the b/s in search engine optimisation

Monday, December 2, 2019

93% of online experiences start with SEO The statistics relating to search engine optimisation (SEO) are astounding. One study found that 93% of online experiences start with SEO and another study found that 81% of people perform a search before making a purchase. Another study found that 65% of people do not go past the […]

93% of online experiences start with SEO The statistics relating to search engine optimisation (SEO) are astounding. One study found that 93% of online experiences start with SEO and another study found that 81% of people perform a search before making a purchase. Another study found that 65% of people do not go past the first 3 listings.Search engine optimisation has been defined my MOZ as – ‘the practice of increasing the quantity and quality of traffic to your website through organic search engine results’. In simple terms it involves the implementation of strategies designed to ensure your brand or product (through words or phrases associated with it) ranks highly on a search engine.The strengths of SEO include: Just about everyone searches Applied well it can get you into the critical top 3 With the right strategy it can be inexpensive The limitations of SEO include: It is complex and…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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